Salomon is redefining its brand strategy by expanding beyond winter sports, tapping into diverse outdoor activities. This shift aims to capture a broader audience, positioning the company as a leader in the outdoor lifestyle market as it faces new competition.
In the latest review from Believe in the Run, the Topo Athletic Vista proves its worth, earning high marks for performance and comfort. This model finally takes runner satisfaction to new heights, blending innovative design with responsive cushioning.
As niche sports gain popularity, sneaker sales are soaring. Brands are capitalizing on this trend by creating specialized footwear for activities like rock climbing and parkour, blending performance with style to attract a diverse clientele.
Looking to elevate your training game? Red Bull highlights 13 top Instagram accounts that deliver serious workout inspiration. From elite athletes to innovative trainers, these feeds offer motivation and tips to help you crush your fitness goals.
Merrell has announced the signing of two professional trail running athletes to enhance its brand presence in the outdoor community. The move underscores Merrell’s commitment to supporting athletes and fostering innovation in trail running gear.
In our latest review, we put the Topo Athletic MTN Racer 3 to the test, highlighting its blend of comfort, versatility, and performance. With nine key comparisons, this shoe proves to be a joyful companion for both trail and road runners alike.
Athletics New Zealand has announced the squad for the 2025 World Mountain and Trail Running Championships. The team, consisting of top local talent, aims to showcase New Zealand’s strength in this vibrant and growing sport on the international stage.
Recent research has detected traces of bisphenol A (BPA) in various sports bras and shirts, raising health concerns among athletes and consumers. Experts emphasize the need for awareness while encouraging further investigation into the potential risks associated with BPA exposure.
Trail running has emerged as a lifeline for Hongkongers during the Covid-19 pandemic, offering a refuge from urban confinement. As participants navigate challenging terrains, they embody resilience, fostering mental strength and community spirit amidst adversity.
Zak Hanna’s journey from running merely to avoid missing class to aspiring for world titles exemplifies determination and passion. The young athlete is now a contender on the global stage, showcasing how ambition can transform a simple pastime into a life-changing pursuit.
