Two Circles, a prominent sports marketing agency, projects the global sports industry could reach $260 billion by 2033. This growth is fueled by increased digital engagement, sponsorship deals, and innovative monetization strategies across various platforms.
A recent study published in Frontiers highlights the quantification of horizontal force using the EXER-GENIE® resisted sprint training device. This groundbreaking research sheds light on optimizing training efficiency and performance for athletes across various sports.
In a stunning display of skill and strategy, Lando Norris secured pole position at the Texas Grand Prix on Saturday. The McLaren driver outpaced competitors in the final moments of qualifying, showcasing his prowess on the Circuit of the Americas.
The Qatar Grand Prix weekend is set to be a thrilling finale as F1 heads to Losail for the second-last event of the 2024 season. Fans can catch all the action live on Sky Sports, with the Sprint race scheduled for Saturday. Tune in for full live coverage!
A recent study on resisted sprinting highlights a new methodology for determining optimal training loads in team sport athletes. Early pilot results suggest that maximizing power output could enhance sprint performance, offering promising insights for coaches.
Netflix’s latest release, “SPRINT,” is set to captivate sports enthusiasts with its in-depth exploration of the lives and challenges faced by elite athletes. The documentary series offers an intimate look at the grit and determination that defines the world of sports.
In a powerful narrative shared with the BBC, a former gang member reveals how sprinting became his lifeline, rescuing him from a perilous lifestyle. As he trains for the Olympic Games, he hopes to inspire others facing similar struggles.
At just 14, British sprint sensation Divine Iheme is making waves, earning the title of ‘the new Noah Lyles.’ Remarkably, Iheme clocked faster times at the same age than the Olympic champion, showcasing a promising future for British athletics.
A groundbreaking study in Frontiers unveils a new tool to track and predict the performance trajectories of young female sprint runners. This innovative approach aims to enhance training strategies and foster talent development in athletics.
A recent systematic review and meta-analysis published in Scientific Reports highlights the impact of wearable resistance and weighted vests on sprint performance and kinematics. Researchers found that these tools can enhance training efficiency, offering athletes a competitive edge.
