Tom Evans has officially joined the ASICS Trail Team, bringing his elite trail running expertise to the brand. This partnership highlights ASICS’ commitment to supporting top athletes in the trail running community.
Browsing: athlete sponsorship
Olympic hopefuls face mounting financial challenges as training costs soar and sponsorships remain scarce. Many athletes juggle jobs while pursuing gold, highlighting the economic hurdles behind the Games’ glittering facade.
Elite runners are rapidly shifting sponsors amid fierce industry competition and evolving athlete-brand partnerships. This wave of changes signals a new era in the running world’s marketing and sponsorship landscape.
“Going for Gold: The Financial Hurdles Facing Olympic Athletes” explores the mounting costs and limited funding Olympic hopefuls endure. WSJ Podcasts delves into how money challenges impact their pursuit of glory.