Salomon is redefining its brand strategy by expanding beyond winter sports, tapping into diverse outdoor activities. This shift aims to capture a broader audience, positioning the company as a leader in the outdoor lifestyle market as it faces new competition.
Athletics walkers have expressed strong disapproval following the decision to eliminate the 50km race from future competitions. Critics argue that the move undermines the sport and reduces opportunities for athletes specializing in this challenging event.
The Greencastle 5 Boxing Day road race in Tyrone is set to proceed with 120 athletes. Organizers confirm the event will be held as planned, welcoming participants to tackle the scenic course despite recent weather challenges.
Noah Lyles, the American sprint star, made a surprising outdoor season debut later than anticipated, but his performance proved timely. Fans eagerly watched as Lyles reaffirmed his dominance on the track, setting the stage for an exciting season ahead.
The BBC has announced a new five-year agreement to broadcast UK athletics, ensuring comprehensive coverage of major events. This deal promises to enhance the visibility of the sport and support its growth in the UK, reaching millions of fans.
The Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) is set to promote and advance 5-Throw Sports among local athletes. This initiative aims to enhance athletic skills and foster community spirit, encouraging greater participation in sports across the region.
As the world adapts post-pandemic, running events are being reimagined to enhance safety and community engagement. With innovative formats and virtual options, athletes and organizers are poised to redefine the future of running worldwide.
The LA 2028 Olympics have announced the addition of new events in swimming, gymnastics, and track, alongside a historic increase in female athlete spots. This landmark decision marks a significant step toward gender equality in the Games.
Green Bay Notre Dame’s Mia Miller is making waves this fall by balancing tennis, cross-country, and swimming. The multi-sport athlete showcases her versatility and dedication, competing at a high level across all disciplines.
In a recent report, Arsenal may encounter significant financial challenges in their bid to sign Athletic Bilbao’s star player. The Gunners’ pursuit could be complicated by ongoing budget constraints and rising transfer market prices.
