The rise of the middle-age athlete is reshaping fitness norms. More adults in their 40s and 50s are embracing competitive sports and endurance challenges, highlighting a shift toward lifelong health and vitality.
The rise of the middle-age athlete is reshaping fitness norms. More adults in their 40s and 50s are embracing competitive sports and endurance challenges, highlighting a shift toward lifelong health and vitality.
Japan is experiencing a national running boom, with more people hitting the streets and trails than ever before. From urban marathons to community fun runs, the Land of the Rising Sun embraces a growing fitness culture.