Athletic brands scored big this summer with record sales and high-profile endorsements, but faced backlash over supply chain issues and cultural missteps, highlighting a season of both wins and controversies.
Browsing: Sports Industry
Sportswear brands are ramping up efforts in China, shifting from niche trail runs to major market takeovers. This strategic pivot highlights China’s growing influence as a key battleground for global sportswear giants.
Amer Sports reported a 17% revenue increase, driven by strong demand across key brands. The company also appointed a new CEO for Salomon, signaling continued growth and strategic focus in the outdoor retail segment.
Elon University’s Communication students are leveraging SURE research projects to investigate the evolving sports landscape, examining trends in technology, media, and fan engagement shaping the future of athletics.