Sports are reshaping advertisers’ streaming strategies as new viewing habits and rights costs prompt shifts in investment. Brands reconsider their approach amid evolving audience behaviors and platform dynamics.
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Collegiate athletics may soon offer a Multi-Sport Sampling Plan, a new price bundling option allowing students to access multiple sports events under one ticket, enhancing fan engagement and boosting attendance, The Sport Journal reports.
Elite runners are rapidly shifting sponsors amid fierce industry competition and evolving athlete-brand partnerships. This wave of changes signals a new era in the running world’s marketing and sponsorship landscape.