Fred Kerley shakes up track and field by securing an unprecedented enhanced deal, breaking from traditional athlete contracts. The sprint star’s bold move signals a new era in sports endorsements and athlete empowerment.
Browsing: Sports Sponsorship
England Athletics has extended its partnership with Kukri Sports for five more years. The collaboration will continue to provide official kit and support for athletes nationwide, strengthening England Athletics’ presence in the sport.
Adidas has announced new sponsorship deals with several South Florida high schools, aiming to enhance athletic programs with upgraded gear and support. The partnership seeks to boost athlete performance and community engagement.