At the World Athletics Championships, British athletes are seen wearing different kits, sparking curiosity. The variation reflects new sponsorship deals and efforts to modernize the team’s image, officials confirm.
Browsing: Sportswear
Mental Athletic and Salomon have teamed up for the new “Driftform” collaboration, blending cutting-edge design with performance technology. The limited-edition release is set to excite both sneakerheads and outdoor enthusiasts alike.
Penn State will switch from Nike to Adidas starting in 2026, the university announced. The new partnership aims to enhance athletic gear and branding, marking a major shift for the Nittany Lions’ sports programs.
Sportswear brands are ramping up efforts in China, shifting from niche trail runs to major market takeovers. This strategic pivot highlights China’s growing influence as a key battleground for global sportswear giants.
Nike debuts the Radical AirFlow, a breakthrough in breathable apparel designed to enhance comfort and performance. This innovative line features advanced ventilation technology, setting a new standard in athletic wear.
Salomon and trail running icon Courtney Dauwalter have unveiled a new limited-edition collection, blending high-performance gear with Dauwalter’s signature endurance spirit. The lineup is set to launch this spring through Amer Sports.
JD Sports has opened its first Canadian flagship store on Robson Street, Vancouver. The launch marks the brand’s expansion into Canada, offering exclusive sportswear and footwear to local shoppers.