Fewer women athletes and no Shohei Ohtani headline the shifting landscape of sports marketability in 2025, with middle-aged icons increasingly dominating sponsorship deals, reveals SportsPro’s latest analysis.
Browsing: Women athletes
In Podcast #82, Sophie Power shares insights on ultra-running and empowerment, inspiring athletes and women worldwide. England Athletics highlights her role as a leading figure in endurance sports and female representation.
World Athletics’ new mandatory genetic tests for women athletes have sparked controversy. The gene in question was discovered in 1990, raising questions about the policy’s scientific basis and fairness, writes the discoverer.
Recent studies reveal that as race distances increase, the performance gap between men and women narrows, with women increasingly closing in on men in ultra-endurance events. Experts highlight shifting dynamics in long-distance competition.