Fewer women athletes and no Shohei Ohtani headline the shifting landscape of sports marketability in 2025, with middle-aged icons increasingly dominating sponsorship deals, reveals SportsPro’s latest analysis.
Browsing: Marketable athletes
Fewer women athletes and no Shohei Ohtani headline the shifting landscape of sports marketability in 2025, with middle-aged icons increasingly dominating sponsorship deals, reveals SportsPro’s latest analysis.